About us

Welcome to Dawafi, where tradition meets excellence in the heart of Chicago. Our brand was founded just two months ago, inspired by the Arabic word “Dafi’,” meaning warmth. In a city known for its cold winters, we chose “Dawafi” to represent a broader sense of warmth and love that transcends beyond the weather. Our name symbolizes the radiance and comfort we aim to bring into the lives of our customers, no matter how harsh life may be.

Our Mission

At Dawafi, our mission is simple yet profound: to create thobes and Islamic clothing of unparalleled quality and elegance. We are committed to excellence, ensuring that every piece we craft combines superior craftsmanship with timeless design. While our roots are deeply embedded in the traditions of Islamic attire, our vision extends beyond serving just the Muslim community. We aspire to be the leading provider of Arabian and Islamic clothing across the United States, reaching new markets and embracing diverse audiences.

What Sets Us Apart

Although we are in the early stages of our journey, we are dedicated to defining what sets Dawafi apart. Our goal is to offer not just clothing, but a piece of our heritage and passion for quality. As we grow, we aim to refine and articulate the unique aspects that make Dawafi distinct in the marketplace.

Our Team

Dawafi is a labor of love brought to you by a close-knit family: Asif, Ausaf, and Omar. Asif, the father, along with his two sons, Ausaf and Omar, are the heart and soul behind Dawafi. Hailing from Saudi Arabia, this family carries the essence of Middle Eastern culture and tradition, deeply embedded in their identity. Their journey from the Middle East to the Greater Chicago Area reflects a deep commitment to sharing their heritage and enriching the cultural tapestry of the US.

Our Vision for the Future

Looking ahead, we dream of seeing Dawafi on the shelves of major retailers like Walmart and beyond. We aim to elevate our brand’s presence and expand our reach, aspiring to make our thobes and clothing a favorite among celebrities and fashion enthusiasts alike. Our goal is to blend our traditional craftsmanship with innovative marketing strategies, taking Dawafi to new heights.

Community and Culture

Dawafi is more than just a clothing brand; it’s a celebration of culture and tradition. We strive to connect with our community by honoring Middle Eastern customs and contributing to a richer, more diverse cultural landscape. Our commitment extends to creating a sense of belonging and pride for those who wear our garments, as well as fostering a deeper appreciation for the beauty of Islamic and Arabian attire.

Thank you for being a part of our journey. At Dawafi, we are dedicated to bringing warmth, elegance, and tradition into your life, one thobe at a time.